BALR. E-commerce
BALR. is a Dutch brand founded by professional football players. It aims to make the life of a professional football player accessible to a wider audience.
My team's goal was to rebuild the e-commerce site, working together with a designer to make it more accessible for the users and at the same time, make the content creation seamlessly for the marketing team.
There was a time constraint so we decided to use Shopify's Dawn prebuilt theme.
My main tasks were:
- Customization of the theme using liquid, CSS, and JavaScript to add enhanced modules and user experience interactions.
- Custom Shopify functionality by combining Shopify scripts and template logic.
- Build serverless functions using node js, connecting them to Shopify as webhooks to pull information from external services like Bynder.
See the live site here
Product detail on mobile
Since the previous store was a slow experience, we avoid the usage of third party apps. Functionality like, colour swatches, shop the look and similar styles were created by myself using liquid and vanilla javascript in most of the cases.
Shopping cart customization